GDPR

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General Data Protection Regulation - GDPR

GDPR applies to any company that processes the personal data of EU citizens, regardless of where the company is located. Companies that process the personal data of EU citizens must comply with the GDPR unless they can demonstrate that they meet certain conditions.

An adequate level of security

Steps to ensure data safety

Nature of the data

Mostly, marketers are the ones who collect customer data. They are more responsible for any communication in case of a data breach. So it is the marketing department that should enforce GDPR in the organization system.

GDRP Preparation Checklist

Data Breach Avoidance

Monitoring

High-level team to oversee the process

Marketing automation

Create a segmentation list with secure consent

Contact Source

Sources of all contacts should be collected and documented

Education & Training

Everyone needs to be educated about data protection.

Maintenance of Data

Collecting data online

Inform the user clearly about how the information will be utilized

Children data

If it's a child’s data, then collect it with the parent’s consent

Data safety

Manage the existing leads in a proper database

Organize the collected data

Use a CRM software to manage the data

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